Reputation & SERM Insights
Practical guides on online reputation, SERM and review platforms.
The RatingUp blog explains online reputation management and SERM in plain language, without hype or black-hat promises. SERM (search engine reputation management) shapes the whole set of results people see when they search your brand — reviews, search listings and third-party mentions. Each guide answers one practical question: what SERM is and how it differs from SEO, how much reputation work costs, what you can actually do about a negative Trustpilot review, and how to pick an ORM provider without getting burned. We use only genuine, experience-based content and white-hat methods, so nothing here promises guaranteed deletions or overnight five-star ratings — durable results take months, not days.
We also cover the niches where reputation carries the most weight. High-risk verticals like crypto exchanges and iGaming need paced, ongoing work: our Safe Review Pacing runs 8–12 publications a week so they survive moderation, with survivability around 94% on Sitejabber and 60–85% in iGaming. B2B SaaS, fintech and payments, and affiliate networks each face their own review platforms and moderation rules. If you want the specifics for your industry, or the numbers behind our cooperation formats — per-unit placements, comprehensive campaigns and a full brand retainer — the service and pricing pages go deeper than any single post.
Explore reputation management by area: crypto exchange reputation, iGaming & casino SERM, B2B SaaS reputation, our SERM services and SERM pricing.
Employer Reputation: Dealing With Negative Glassdoor Reviews
Negative Glassdoor reviews raise hiring costs and scare off buyers. Here is when removal is realistic, how to respond well, and how to rebuild honest coverage.
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Why Buying Fake Reviews Destroys Your Reputation (and What Works Instead)
Fake reviews trigger FTC fines of up to $53,088 each, platform filters catch them within weeks, and buyers spot them instantly. Here is the white-hat playbook that actually rebuilds a rating.
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iGaming Reputation: Managing Casino Reviews Without Getting Banned
Gambling brands sit in the strictest moderation tier on every review platform. Here is what actually triggers bans, what survivability to expect, and how to run a review programme that lasts.
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Reputation Management for Crypto Exchanges: A Survival Guide
Crypto exchanges attract negative coverage that has nothing to do with service quality. Here is how to separate coordinated FUD from real complaints, and how to rebuild a rating that moderation will actually let stand.
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How to Run an Online Reputation Audit in 7 Steps
A practical, do-it-yourself framework for auditing what buyers actually see when they search your brand — and deciding what to fix first.
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SERM vs SEO: What's the Difference and Which One Do You Need?
SEO drives traffic to your site; SERM controls what people see when they google your brand. Here's how the two disciplines differ — and why an SEO agency usually can't fix your reputation.
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Reddit and Brand Reputation: Why One Thread Can Dominate Your SERP
A single Reddit thread can outrank your homepage for years. Here is why Google boosts Reddit, how to monitor and engage properly, and how to displace a negative thread.
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How to Respond to Negative Reviews: Templates and Strategy for Brands
A calm, specific reply to a negative review protects conversion and strengthens your search reputation. Here are frameworks for Google, Trustpilot and G2, plus the mistakes that make things worse.
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How to Fix Negative Google Autocomplete Suggestions for Your Brand
Google rarely deletes negative autocomplete suggestions on request. Here is what actually causes them, and how to displace them with white-hat tactics over two to six months.
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What Is SERM and How Does It Work?
A plain-language primer on search engine reputation management: what it is, what it changes, and where it differs from classic SEO.
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How Much Does SERM Cost?
What online reputation management actually costs, what drives the price, and how RatingUp prices its packages — in plain numbers.
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How to Remove a Negative Trustpilot Review
What you actually can and cannot do about a bad Trustpilot review — the legitimate options, and why "guaranteed removal" is a myth.
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Online Reputation Management Services Explained
What online reputation management services actually do, what they cover, and how to choose a provider without getting burned.
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